Google announced an algorithm update for desktops that affects how video carousels are ranked. Here’s what you need to know about the change and how it could impact your website.
Video carousels are a valuable tool for businesses to show off their products or services, but with this latest algorithm update, they could become even more important. The update favors videos that are high quality, engaging, and relevant to the user’s search. This could mean that businesses that invest in quality video content will be rewarded with better rankings in the carousel.
If you’re not currently using video carousels on your website, now is the time to consider adding them. And if you’re already using them, make sure your videos are of the highest quality possible so you can stay ahead of the competition.
What Is the Google Algorithm Update for Video Carousels on Desktop?
Well, you may have heard that on June 25th, Google released a new algorithm update that affects how videos are displayed in desktop search results. The update is designed to give more visibility to videos that are embedded on websites, as opposed to those that are hosted on YouTube.
This change is likely to have a big impact on how your website ranks in desktop search results, so it’s important to understand how it works and make the necessary changes to ensure that your site is optimized for it.
How Will This Update Affect Your Website?
So how will this update affect your website? Well, if you’re using video carousels on your desktop site, you need to make some changes.
Google is now favoring websites that use video carousels as featured snippets. What this means is that if you’re not using video carousels on your site, you’re at a disadvantage when it comes to ranking in Google search results.
But don’t worry, there’s still time to make the necessary changes. Here are a few tips to help you get started:
-Make sure your videos are high quality and provide value to your viewers
-Include a transcript of your videos for those who want to read the content instead of watching the video
-Make sure your title and description are keyword rich and accurately reflect the content of your video
What Do You Need to Do to Ensure Your Website Is Compliant With the New Update?
So what do you need to do to make sure your website is compliant with the new Google algorithm update?
First, make sure that all of your videos are properly tagged with relevant keywords. This will help Google better understand what your videos are about.
Second, make sure that your videos are of high quality. The best way to do this is by using a professional video production company.
Third, make sure that your website is properly optimized for mobile devices. More and more people are browsing the internet on their phones and tablets, so it’s important that your website is responsive.
Fourth, make sure that you’re using high-quality images on your website. This will help improve the overall user experience.
What Are the Benefits of This Update?
The benefits of this update are clear: you’ll now get more videos in those carousels, and they’ll be more relevant to your search. So not only are you going to see more engaging videos, but they’ll also be more closely related to what you’re looking for.
This is great news for marketers and businesses who are using video as a part of their marketing strategy. With this update, you’ll be able to reach a wider audience and get your videos in front of more people. And that’s what it’s all about, right?
Are There Any Drawbacks to This Update?
As with any update, there are always going to be some drawbacks. And for the video carousels on the desktop, it’s mostly been around how the videos are ranked.
Google is now taking into account whether or not a video is watched to the end in order to rank it. So if you have a shorter video that’s ranked higher than a longer one, that could be a problem.
Aside from that, there haven’t been too many other reports of major problems with the update. So as long as you’re aware of how the new ranking system works, you should be good to go.
How Can You Make Sure Your Website Is Prepared for This Algorithm Update?
So, how can you make sure your website is prepared for this algorithm update? By following these simple steps:
First, make sure that your videos are correctly tagged with the right keywords. This will help Google understand what your videos are about.
Next, add some text to your video descriptions. This will help Google understand the content of your videos better.
And finally, make sure that your website is mobile-friendly. With more and more people browsing the web on their phones, Google is putting a greater emphasis on websites that are mobile-friendly.
The Google algorithm update for video carousels on the desktop is a great way to improve your website’s ranking. This update will help you get more traffic and improve your website’s overall performance.