Do you think your visitors land on your website but do not fill up the forms?
Where exactly does your sales funnel strategy fail on your landing page?
Is your landing page well-optimized still unable to get you good leads?
Ever heard of HEATMAPS!?
Well, yes they could be the one stop solution to all these and many more problems.
Let us understand Heatmaps and the SEO relationship from the very basic to the expert level. Additionally, we have also talked about the pro tips which are tried and tested over all these years.
What are heatmaps? And how do we use Heatmaps?
A heatmap is a tool for visualizing data about user behavior on a page. Website owners, marketers, and SEO experts may examine vast volumes of data present/ depicted in a variety of colors ranging from red to blue.
The color red denotes warm areas with the most user involvement. According to numerous metrics, blue denotes places with the least amount of user activity.
A heatmap for a website page displays how users react to content and its various aspects, allowing you to determine what your audience is most interested in. And thus helping businesses to make wiser decisions which help in growth and improved ROI over the period.
And now let us talk about how to use Heatmaps…
Organizations use heatmaps to figure out what kind of material their visitors like, and then make more of it for them.
Heatmaps can assist us to boost our SEO in almost every case. Conversely, content created with SEO in mind will have higher interaction in our heatmaps. They’re natural companions when you look at it this way.
Now we are in a position to talk more about the correlation SEO has with heatmaps to understand more of its application.
Better SERPS and Heatmaps!?
The very first impression can be formed in as little as 50 milliseconds. That implies you only have a fraction of a second to make your case. Design influences first impressions. Of course, it is true that design is much more than just how a website looks. “Design is how it works,” Steve Jobs once said. A little visual hint is all it takes to throw people off away from the “conversion odor”
Well, we can surely make this impression worth it with the usage as well as an understanding of heatmaps.
Before knowing about the tools, tips, and tricks, it is important that we understand all the types of heatmaps and how they impact search engine optimization.
Heat maps are used to acquire and assess varied data in a variety of ways:
1. Clicks Heatmaps: This is a popular service that shows all interactive user behaviors such as utilizing the panel, navigation, internal links, clicking on logos, photos, CTA buttons, and so on.
2. Scroll Maps: They display how far people have scrolled before leaving a website. This is especially significant for text-based and e-commerce websites. Warm hues, especially red, indicate that the page is being viewed by a big number of people. Given the page’s significant use of cold colors, you should think about optimizing your content.
3. Move maps: When using a touchpad on a laptop or a touchscreen on a phone or tablet, this form of the map illustrates how individuals move their mouse or move around the screen. This type of map is useful for determining how people perceive your material and what most appeals to them. Users spend the most time in the warm zones.
4. Eye Tracking Heat Maps. The use of eye tracking Heat Maps are visual representations of data. This is a more advanced map view that shows more information regarding behavior and user experience. Webcams, which are widely used by many people and track the user’s eye movement while on the site, can be used to gather this information. The map also displays the amount of time the user has spent on the page. This indicates a desire for information, services, or a store. People spend more time on the left side of the site, thus it should be used to display a logo, banner, and other key information, according to experts.
Let us talk about some tricks and tips from our experts which can add meaning to your overall SEO strategy and help you rank better on the search engines.
- Content is KING, so make sure to cater its length & architecture
If you’re not sure if the content is too long or complicated, scroll maps can help. They display where visitors stop scrolling and help you figure out where the text starts to extend. If they’re leaving too soon, it’s possible that they’ve already found what they’re looking for, or that the first part of the content has turned them off. By observing the statistics, you will be able to determine what you did well and where you went wrong with the content.
- Understand on the layout of your Web Pages
Planning your webpages before you even write content or create images is crucial. You need to understand and create an outline such that you follow the AIDA (Attention, Interest, Desire, and Action) model or Sales funnel or marketing funnel. Aside from length, there are a slew of additional factors about which SEOs disagree on the ideal approach.
This means that there isn’t always a consensus on the best method to structure a page. Even if there was, following that format for all of your material wouldn’t necessarily be in your best interests.
This is especially true when you examine the numerous “best practices” for designing effective web sites.
There are hundreds of variables that go into achieving a high ranking and creating a positive customer experience. This means you have hundreds of ways to make your site better for your visitors.
- Know the game of intent before you work on content or design
Visual analytics provides a one-of-a-kind opportunity to gain insight into audience behavior. You may also use heatmaps to determine which portions of the website receive the most attention.
Which areas of content do individuals care about, and which do they scan over without pausing? When do users stop using your service?
You may also look at which menu options and filters get the most attention, as this can reveal the topics your audience is most interested in.
This information may then be used to improve your PPC ads, landing sites, and blog entries.
Compare heatmap data to paid search data to find keyword opportunities for your content strategy, ad copy, and social media posts, among other things.
- Use Google Analytics to understand various
It’s also a good idea to look at Google Analytics for bounce rates and dwell periods. The purpose here is to see how many users come to the website, then depart because something is missing or the material isn’t relevant.
You can collect a lot of quantitative data using popular programmes like Google Analytics. You can manage web page views, bounces, visitors to referrals, and the amount of times someone has abandoned a shopping basket. The Google Analytics heat map isn’t very helpful in determining “why” customers do certain activities.
Many people may be clicking on a ‘next’ button on your website heatmap, but they may be leaving the page too soon. Through analysis, you can realize that your most important call-to-action is hidden or below the fold.
You can tweak the site’s layout, move content or CTA points higher on the page, and see if this has an effect on conversions.
- Work on your linking-game
Be it external or internal linking of the webpages, you need to work in a manner which leads to increased traffic.
Internal links are important to Google because the anchor textual content you employ to connect on your website provides context for what a web page’s focus is all about.
Internal linking also allows you to link between sites and create a hierarchy of content materials on the most popular pages, which are given the greatest weight.
If you haven’t considered internal hyperlinks, try to improve the links between sites to increase your rankings.
Although some businesses fear that this would drive customers away, linking to reliable sites shows readers and search engines that you care about providing useful and relevant content, regardless of where it originates from.
The hyperlinks you use in your writing will have a big impact on how people react to your information. Avoid linking to spam websites and utilize a click map to figure out which URLs get the most clicks. In addition, a scroll map was used to review the material content. Let’s say you notice that viewers leave your website after meeting an outbound link they mistook for spam or meaningless, so you may make changes to improve the user experience.
Final words on Heatmaps and SEO
Your business needs might be different, so do your needs for SEO. When you have the right understanding of the results you expect from SEO, you can be sure of using the right trick with Heatmaps.
Still confused!? Well, you have always got professional help.
We are thereby your side with the customized solutions made for your needs. Our team of experts can advise you with the right solutions designed for you. Along with that, you can also know the use of heatmaps for your website as and when you use them.
