How to Test and Improve Your Business Websites Accessibility

How to Test and Improve Your Business Websites Accessibility

In an era where the internet plays an ever more vital role in our daily routines, it is imperative for businesses to guarantee that their websites are accessible to all. Discovering “How to Test and Improve Your Business Websites Accessibility” will guide you in ensuring inclusivity and usability for a wider audience. Not only is it a legal requirement under the Americans with Disabilities Act (ADA), but it also makes good business sense. By making your website accessible, you can reach a wider audience and improve user experience for all visitors.

In this blog post, we will explore how to test and improve your business website’s accessibility.

What is Website Accessibility?

Website accessibility refers to the practice of designing and developing websites in such a way that they can be used by people with disabilities. This includes individuals who are blind or visually impaired, deaf or hard of hearing, have mobility impairments, or cognitive disabilities.

Accessible websites use design elements that make it easier for users to navigate and interact with content. This includes using clear headings, descriptive alt text for images, easy-to-use forms, and providing captions and transcripts for audio and video content.

Why is Website Accessibility Important?

There are several reasons why website accessibility is important:

  • Legal Requirements: As mentioned earlier, it is a legal requirement under the ADA to make sure your website is accessible to people with disabilities. Failure to comply with these regulations could result in lawsuits and fines.
  • Better User Experience: Accessible websites provide a better user experience for everyone, not just people with disabilities. For example, clear headings and easy-to-use forms benefit all users, regardless of ability.
  • Increased Reach: By making your website accessible, you can reach a wider audience. Approximately 15% of the world’s population has some form of disability, so ensuring your website is accessible means you won’t be excluding potential customers.

How to Test Your Website’s Accessibility

Now that we understand the importance of website accessibility, let’s look at how to test your website’s accessibility. There are several tools available that can help you identify issues on your website.

  • WebAIM’s Wave Tool: The WebAIM Wave tool is a free online accessibility checker that analyzes your website and provides feedback on any issues found. It highlights errors, alerts, and features that may need attention.
  • AChecker: AChecker is another free online accessibility checker that analyzes your website and generates a report of any accessibility issues found. It also provides suggestions on how to fix these issues.
  • Lighthouse: Lighthouse is an open-source tool developed by Google that can be used to audit web pages for performance, accessibility, best practices, and SEO. It is available as a browser extension or as part of the Chrome DevTools.
  • Axe Browser Extension: The Axe browser extension is a free tool that checks for accessibility issues in real-time as you browse the web. It provides detailed explanations of each issue and offers guidance on how to fix them.
  • Manual Testing: While automated tools are useful, they cannot catch all accessibility issues. It’s important to conduct manual testing as well. This involves using assistive technologies such as screen readers and keyboard-only navigation to ensure your website is accessible to everyone.

Improving Your Website’s Accessibility

Once you’ve identified accessibility issues on your website, it’s time to start making improvements. Here are some tips to help you get started:

  • Use Descriptive Alt Text: Alt text is used to describe images on your website for users who cannot see them. Make sure your alt text is descriptive and provides context about the image.
  • Use Clear Headings: Headings should be used to structure content on your website. They make it easier for users to understand the hierarchy of information and navigate through your site.
  • Provide Captions and Transcripts: If you have audio or video content on your website, provide captions and transcripts so that users who are deaf or hard of hearing can access this content.
  • Ensure Forms Are Accessible: Forms should be easy to use and accessible to everyone. This includes using clear labels, providing instructions, and ensuring the form can be navigated using a keyboard.
  • Use Color Contrast: Make sure there is sufficient contrast between text and background colors on your website. This makes it easier for users with visual impairments to read content.
  • Ensure Keyboard Accessibility: Users who cannot use a mouse rely on keyboard-only navigation. Make sure your website can be navigated using only a keyboard.
  • Provide Alternative Content: If you have content that is not accessible to all users, provide an alternative version of this content. For example, if you have a PDF document, provide a text-based version as well.


Website accessibility is essential for businesses in today’s digital age. By making your website accessible, you can reach a wider audience and improve the user experience for everyone. There are several tools available to help you test your website’s accessibility, and once you’ve identified issues, there are simple steps you can take to make improvements. Remember, accessibility isn’t just good practice – it’s also the law.


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