When you are looking for SEO services in India, you need to determine which is the best SEO company. Proper SEO is indispensable to anyone who hopes to grow their business online. It helps your site rank well in organic search so that you can get qualified traffic from searches related to your online business.
It improves your visibility and helps you reach potential clients without the need to pay for clicks. However, that’s not all that SEO does. Actually, there’s a strong positive relationship between SEO and sales conversions. When done properly, SEO helps you improve your conversions online. Interestingly, search engines and internet users value the same thing-usability.
In this article we explore how a stronger SEO can help your website make more conversions:
1. Attracting Relevant Traffic Through strategic Use of Keywords
While attracting traffic to your site is crucial, you need to ensure that you attract relevant traffic. By adopting an SEO strategy that is focused on appropriate keywords, you increase the chances of attracting relevant traffic to your site. When you target tail phrases relevant to your business and services, users stand a better chance of finding what they are looking for and this means more conversions for you. Thus, having a good SEO strategy helps you get traffic likely to lead to conversions.
2. Creating Landing Pages That Actually Match Users Intent
Search engines aim to provide the most relevant results to a user’s query. That’s why when you search for “White Nikes” on Google, for example, the first result is a landing page with white Nikes and not the shoe retailer’s home page. The best SEO company in India helps you do a better job matching user intent by using the most relevant pages of your website as a point of entry for potential clients. Without a proper landing page that matches a specific set of terms, chances are that you won’t rank on those terms. By creating relevant landing pages that are rich in content and those that match users intent, you increase your website’s search visibility which consequently leads to more conversions.
3. Delivering Better Load Times
One of the things that Google considers when ranking websites are load times. Let’s face it, Internet users do not like slow load times, and that’s why sites with slow load times rank poorly on Google. Previous research suggests that slow load times lead to higher bounce rates and has adverse effects on your conversion rate. Developing a fast site helps you deliver a great user experience, which in turn improves your site’s ability to rank and make conversions.
4. Delivering Better Mobile Experiences For Users
Providing users with great mobile user experiences is indispensable in modern SEO. As of 2015, more search queries are done on Google on mobile gadgets than on desktop devices. This implies that a strong SEO needs to take mobile users into account since they are responsible for most of the traffic. Sites that do not deliver great mobile experiences for users don’t rank on google. However, this is not the only reason for making your site mobile friendly. By doing so, you also make users happier and this increases the chance that they will convert.
As far as SEO and conversions are concerned, each influences the other. Google places great emphasis on usability, thus by adopting the best SEO practices, you’ll be delivering a better user experience. Similarly, when you focus on usability with the aim of making more conversions, you will also help update your site with the latest and most effective SEO practices. The best SEO company in India can help you achieve all of this.