Video advertising has become a powerful tool for businesses to reach their target audience and promote their products or services. With the rise of online video consumption, it’s no surprise that Google Ads offers various options for advertisers to run video ads on its platform. In this blog post, we will explore the different video advertising options within Google Ads and how they can be used effectively.
1. YouTube Ads
YouTube is the world’s largest video-sharing platform with over 2 billion monthly active users. It provides an excellent opportunity for businesses to showcase their products or services through video ads. YouTube ads are available in different formats such as TrueView in-stream ads, TrueView discovery ads, bumper ads, and non-skippable ads.
TrueView in-stream ads are skippable video ads that appear before, during, or after a YouTube video. They allow viewers to skip the ad after five seconds, which means you only pay when someone watches your ad for at least 30 seconds or until the end. TrueView discovery ads appear alongside other YouTube videos, in search results, or on the homepage. These ads consist of a thumbnail image and text description and are charged on a cost-per-click basis.
Bumper ads are short six-second non-skippable ads that play before a viewer’s selected video. They are ideal for creating brand awareness and increasing reach. Non-skippable ads are similar to TrueView in-stream ads but cannot be skipped by viewers. They are charged on a cost-per-view basis and can last up to 15 seconds.
2. Video Partnerships
Google Ads also offers video partnerships, where businesses can partner with popular YouTube channels to advertise their products or services. This option allows advertisers to leverage the popularity of established YouTubers and influencers to reach their target audience. Advertisers can choose from various categories such as beauty, gaming, cooking, education, and more.
Video partnerships can be beneficial for businesses that want to build brand awareness and credibility. However, it’s essential to choose the right partner whose audience aligns with your target market and values.
3. Display Ads
Google Ads also offers video display ads that appear on websites within the Google Display Network. These ads can be in various formats such as in-banner videos, in-page videos, and interactive media ads. In-banner videos are videos that play within a banner ad, while in-page videos are videos that play within the content of a web page.
Interactive media ads allow viewers to engage with the ad by clicking on different elements or answering questions. Video display ads can be an effective way to reach a broader audience outside of YouTube and increase brand visibility.
4. App Campaigns
App campaigns are another option for businesses looking to promote their mobile apps through video advertising. App campaigns use text, image, and video ads to drive app installs and in-app actions. Advertisers can create video ads specifically for promoting their mobile app or use existing videos from YouTube.
App campaigns are charged on a cost-per-install basis, which means advertisers only pay when someone downloads their app. This option is ideal for businesses that have mobile apps and want to increase their user base.
In conclusion, video advertising options within Google Ads offer businesses a variety of choices to showcase their products or services effectively. With YouTube being the world’s largest video-sharing platform, it’s no surprise that TrueView in-stream and discovery ads are the most popular options. However, video partnerships, display ads, and app campaigns provide additional ways to reach a broader audience and increase brand visibility. When creating video ads, it’s crucial to consider your target audience, messaging, and call-to-action to ensure maximum engagement and ROI.
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