SEO is the primary marketing process wherein the business website’s visibility increases for specific searches. Search engine like “Google” updates their algorithms approximately 500 times a year; hence applying SEO techniques 2022 becomes very demanding due to its fluidity. Thus, staying on the first page of the Search Engine Result Page is very challenging.
It is almost impossible and unthinkable to keep track of all the Google algorithms, and it’s very time-consuming. However, if you apply significant changes in your SEO techniques 2022, you will be ahead of the competition. It’s a very well-known fact that 75% of web searchers do not to the second page of the search results, so it becomes essential to understand the Google updates and remain on the first page of the Google search.
To keep you updated regarding Google algorithms, we are putting ten essential SEO techniques 2022 to help you in SEO Services Process.
- Know your website’s Core web vitals
Core web vitals is a new SEO term of 2022, which is still not prevalent. But in 2022, SEO experts must understand this term and know the benchmark metric behind it as in May 2022; Google is expected to launch a new algorithm named Page experience which will rank a web page based on its core web vital score.
According to Google, core web metrics are the set of programming that measures responsiveness, speed, and visual stability like:
- Largest Contentful Paint: This metric measures the loading speed of the most critical content of the webpage, which should ideally be 2.5 seconds or faster.
- Cumulative Layout Shift: This metric informs about the unexpected shift of the webpage while downloading and measures visual stability. Ideally, it should be 0.1
- First Input Delay: It helps to measure the responsiveness of the webpage when the user clicks or tap on the webpage. It should ideally be 100 ms.
But now the question is how to measure the above-discussed metrics? Well, Google has developed and updated many of its existing tools to measure core web metrics, giving detailed insights into it. Some of them are Google search console, Lighthouse, Page speed Insights, Chrome Devtools, Chrome UX report, and vital Web Extension.
- Voice Search Optimization
SEO techniques 2022 will see a gradual rise in voice searching, and it is estimated that around 80% of users will use voice search to find various needful websites. We already have Siri, Alexa, and Google assistants for searching the web by voice. Moreover, it is predicted that the usage of smart speakers will gain popularity in 2022 as voice activation is now there is everything right from medical devices to television.
This means that SEO trends will change the way people search on Google, and marketers should focus on “conversation marketing,” which translates written content into language.
- Mobile optimization
According to SEM Rush, by 2025, more than 75% of internet users will visit websites using mobile devices. Thus mobile optimization of the website is crucial SEO techniques 2022, and it will help the marketers rank the website higher on Google search.
If you have both mobile and desktop versions of your website, then the Google crawler will first crawl the mobile version of the website, and then it will decide the rank of your website on the Search Engine Rank Page. Hence, the website’s mobile-friendliness is a highly crucial SEO technique 2022.
Hence if you don’t have a responsive website, making one is very important. You will miss the freedom to reach the customers and prospects browsing multiple devices.
- Use Featured Snippets
SEO techniques 2022 should involve focussing on featured snippets. Featured snippets are brief extracts from the web page that answer the user’s questions while searching. Though you could not choose the content as a featured snippet, you can create content that is more expected to turn up in the featured snippet. Some of the recommendations are:
Use long-tail keywords
According to SEM Rush, one should use a long tail keyword to feature your web page in the featured snippet increase. If you use keywords of 5 words, it will increase the probability of getting into the featured snippet by 17%. Similarly, the chances will increase by 55.5% for ten words keyword.
Any content created should keep the user intent in mind as most users search Google in the form of questions. They are using question words like “how,” “do,” “can,” and “why” in the content could trigger most of the featured snippets. Avoid using the word “where.”
Paragraphs, tables, lists, and videos are the four kinds of featured snippets; hence, a good content creator always keeps these different formats in mind. Also, please make sure the purpose of the snippet as Google will display the information which is easy to find, so the user gets his answer fast.
- Build internal links
Building internal links within your website using relevant keywords is also essential SEO techniques 2022. It is an excellent opportunity for SEO because if the webpage is not linked internally, then the web traffic does not distribute evenly across the website, leaving a few pages unvisited.
Google better understands the relevance of the webpage if the website is linked internally through anchor text, and the chances of higher ranking increases. You can use “Related articles” on your webpage.
However, it is harmful if you use too many internal links on every page. If you cross-link a lot, then Google will find it hard to understand the relevance and structure of the website, leaving your web page rank lower.
- Update content
Updating the existing content with fresh ones is essential because Google will prefer recent and relevant content rather than old content. You should:
- Update blog posts
Don’t just update the date of the blog as it will not work; instead, change it with updated content with actual new data with a new set of trending keywords. If you have your infographics or charts supporting your data-driven content, then chances of social shares and backlinks will increase, giving you more web traffic.
- Update the images
Even if you have updated your blog content and didn’t change the image of the webpage, then it will imply like your content is still old. Thus, changing the image along with the content is a good idea.
Go for content gap analysis.
Content gap analysis helps find and add missing blog topics in your current content by using various tools. It also enables you to find the keywords to choose for a specific blog.
- Recreate content as videos
With the rise in apps like Tiktok, Snapchat, and other social platforms, using stories videos is the favorite type of content. Thus, it is better to convert your blog post into a video to reach more audiences. Various research has found that content with videos gets 50% more web traffic than those who only rely on content.
You can make a list of content ideas delivered using videos to get started. It may include informative videos like “how-to,” tutorials, and various product demos. Once the list is planned, it becomes easier for the programmers to design short videos supported with the content. This will attract users to click through your blogs, but it will also help pop up in the video section of Google.
- Opt for a local search listing
Optimizing your website to appear on the first page of the search engine in a specific location is a great SEO technique 2022. Local SEO optimization gives more web traffic, but one may also get more conversion, as it is more consistent with local audiences.
According to Google, local search results consider distance, relevance, and prominence. These factors find the best match for the typed keywords by Google. Thus it is important to input your name, phone no, and address correctly, and it should be consistent.
You can use Google my business tool to create your business page, promote your business locally, and get more web traffic.
- Use the “EAT” principle.
It is beneficial to use the “EAT” principle for long-term SEO success. With these new SEO techniques 2022, your website will consistently rank higher despite changes with the Google algorithm. But what “EAT” principle stands for?
It stands for Expertise, ascendancy, and trustworthiness. In other words, it is the assessment of your brand prominence on the web. Your website will rank higher on Google if you have a more trustworthy, authentic, and established website.
If you are a small-scale enterprise or have a more saturated market and your competitors are well established and huge, do not get overwhelmed. Here are the particular steps you can take to make your brand more reputed, trustworthy, and authoritative:
- Promote that customers leave good reviews about your brand on famous and reputed sites like Amazon, Google, Yelp, and BBB.
- Try to get quality links from reputed websites of your industry.
- Demonstrate your trustworthiness, authority, and Expertise on your website via case studies, reviews, testimonials, and other social proofs.
- Encourage mentions and get active on various public forums.
- Perform Youtube SEO
Youtube videos are a common feature in various Search Engine Result Page, and it is:
- Second, most searched websites after Google.
- Second most famous social media platform.
- Second most popular website.
- Most videos with more than 2 billion monthly active users watch more than 1 billion hours of videos each day.
Most of the SEO experts skip Youtube optimization, although it is essential. Though video marketing is not for every industry, it is a powerful way of getting noticed. After making good quality videos, you can optimize videos in the following methods.
- Make video SEO friendly.
Like Google bots, You tube’s algorithms rank videos by using and collecting information about the videos. The title, description, and filename are the deciding factors in a Youtube search. To make video SEO friendly, you should:
- Give a compelling title to your video, which should increase the click-through rate of the videos uploaded by you. Include keywords and powerful words like you do for the blog posts.
- As Google bots cannot read videos and in reality, it relies on the written video description, that’s why try to use keywords in it. Ideally, the definition should be a short blog that describes the video’s content in detail.
- Create customized thumbnails
Like in Google search, users click on your blogs if they think they will find something valuable in it; similarly, people will click on your videos if you have an enticing thumbnail. A good thumbnail should immediately give an idea to the user of what the video is all about. Try not to use a suggested thumbnail by Youtube; instead, go for a customized thumbnail with an attractive image along with a compelling title card.
- Create Video playlists
Splitting your story or subject into many videos called playlists encourages users to stay longer and come back over and over on your channel. This repetitive interaction between users and the Youtube videos process will put other track videos to rank higher.
The tips given above are proven methods to drive organic traffic and enhance your SEO techniques 2022. However, SEO is a gradual and slow process, and it will take time to see the results. Also, implementing two or three tips will not give you desired results unless you implement all twelve of them.