When we search for a product or service on Google, we type in words that are closely related to what we are looking for which will help us find the desired results. it often happens, we type in a sentence and are still provided with the correct results. This is because one of the words in that one sentence is a keyword for the product and that is why it helped you get to the correct product or service you were looking for. However, have you ever wondered how that was made possible?
We know there are a gazillion marketing techniques that have helped companies build their brands by making the most of the smart and effective marketing techniques. For years it has been in the form of Television commercials, leaflets, brochures, hoarders, and many other things. In today’s digital world the marketing strategies and techniques to have digitalized. It all began with Free Samples and has now reached optimized codes and texts, which when searched online can be found instantly.
Well, if you think hard, you will realize we found our required services, products, information, and relevant data because the provider had structured its own data to be found by us. It is the best marketing strategy in the digital world, where the service or product provider employs Search Engine Optimization or SEO Services to amplify their online marketing techniques.
What is Search Engine Optimization?
Search Engine Optimization is a process that helps optimize the search option for users to find the desired result. It helps in increasing traffic garnered from organic and editorial search results as provided by users. Having equipped one’s website with SEO-oriented content increases the quantity and numbers of web traffic. This, in turn, helps the website to reach millions of users and increasing visibility by manifold. An SEO expert aims at various types of search, which also includes Videos searches, Image searches, Academic searches, Audio searches, News & Articles searches, and vertical searches as specified by the industry.
What is the goal of Search Engine Optimization?
Search Engine Optimization is not some voodoo magic that helps in garnering maximized visibility or traffic. Like you have read, SEO helps to elevate the rankings of a business website on a digital platform and helps it reach millions of users by basic searching. All of which happens only when a website publishes SEO-oriented and stores the same in meta content.
The goal of SEO is simple, to maximize your business in all forms with the help of the available SEO tools. Having an SEO-oriented website is not as easy as it looks. One might say by using generic terms we can make it SEO-driven. However, that is the case only for users to find things through online searching. An all-inclusive approach must be taken in order to ensure that a user has a good experience while surfing your work. Every aspect of a company’s website must be taken into consideration, from security, country-specified searches, content, technical architecture, etc.
Who defines the search results?
Although the question does not need answering, it’s Google.
The question that should be asked is, how does Google decide who ranks highest to lowest?
Well, Google uses a confidential ranking algorithm that is automated and continuously updates itself to the changing norms. As per the company, there are around 200 types of ranking factors taken into consideration. Today, we shall generalize the factors and boil it down to four major factors that help in determining the ranking as per Google’s algorithm. They are Architecture, Exposure, Content, and Varied Online Links & Mentions also known as Tagging.
You must build your website in a structured manner so that it is robust, scalable, highly responsive, and easy to locate & navigate from any given device. In short, one must have a high functional Google indexing programmed for their website. This is because if Google has no trace of who you are and what your services are, then it will not search for it. Having proper indexing of your website will help your website stay on Google’s radar.
Google index is comprised of elements like the following
- Domain name
- Blog posts URL
- Content, Images, Links to the pages
- Website addresses and links of pages
- Analysis of user experience, etc.
They say content is king, and Google agrees too. Having developed content that is relevant to the users searching for your services is the best possible element of SEO. Google determines how and what should be provided to a user when searched online by checking the relevance of your content and metadata.
SEO helps in determining the keywords and phrases that are relevant to the data you provide and the inputs of users on a search engine. By considering both, Google swiftly provides users with results. For example, a father is searching for a ‘builder’, Google does not provide him with ‘Bob the Builder (cartoon) pictures, rather, Google finds the relevance and gives results of builders and developers in the construction business.
Any business grows only when it is nurtured and given adequate nourishment to advance its stages which are done by mixing with the same bands. Similarly, for websites too, one must have proper exposure to the business they are in and keep tabs on activities. Being an equal member of the same business ethnicity helps one know the audiences, what is trending, what is the behavioral pattern of buying and selling, etc.
Among the many, keeping a keen sight on what your audiences feel is a major task as knowing their preferences and amalgamating the same to your products and services will gain their attention and help you be noticed. For, nowadays, users share website details and links on their social media that help the business to get organic exposure.
External sources play pivotal roles in determining the importance of a website. Tagging or as we know it Online Mentions and Link Sharing is a process when users like your content and share it on their social media. This helps your website to have a backlink to the platform and strengthens your rankings by the quality of links and tags your website receives. The more the incoming links on credible online platforms, the more your rankings rise for Google to believe your authenticity. Online citations play a crucial role in lending credibility to your work, company, and website. For, users vouch for legitimacy and if your website is legitimate to Google, then it shall be the same to the users too.
Here too, Search Engine Optimization or SEO can be of help. As, SEO helps in the process of Content, Exposure, and Tagging, it increases your traffic and visibility with its minor editorials that play important roles.
Please note: SEO is not a physical marketing strategy but a digital one that helps in bringing your business on the top of the search results.
SEO is not a finished product, rather the concept and functionality of it is ever-changing and adaptable to newer platforms, types of business, content, and mainly, users. In the end, SEO is user-oriented and Google makes sure users are satisfied with their experience as per the SEO you provide. Hence, be keen, adopt a suitable SEO for your business model and produce the best for your users and the Goodwill of your business.
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