How to Improve Google rankings in 2021
Everyone wants to improve their visibility on Google. Many look for shortcuts but the truth is that for SEO results you have to wait for a specific period of time. Anyone who promises quick results should be greeted with skepticism. Money alone cannot buy Google ranking but it is possible with a little hard work, smart work, and a good strategy. To rank your site on Google you will need to know the basics of SEO. This process includes many different steps like finding relevant keywords, link building, mobile optimization, and many other things. If you want to reach the top 10 in SERP within less than 1 year then here are some of the tips on how to boost your sale and be visible on the first page of Google.
1. Improve Website User Experience:
The first and foremost step on ranking your site on Google is to optimise your website and check the structure of your website. According to a recent study, the top most factors to rank on Google are time on site, website visits, bounce rate, and pages per session. These are directly related to the fact that what kind of user experience your website provides to the audience. It’s quite obvious that if your site provides valuable information then you’ll more visitors and ultimately they will spend more time on your site which will improve your ranking.
2. Start with a foundation:
Poor website structure can ruin even the best SEO tactics. If it is difficult for users to navigate your website and Google to crawl then your Google rankings will suffer. Leaning to SEO basics will provide an advantage to your website and you can check the basic structure and keep an audit of the performance.
3. SEO optimized content:
High-quality content on your website is the best way to increase traffic on your site and improve Google ranking. Your content should be impactful to our target audience. You must know about the latest trending topics and always try to write in the interest of your audience. Make sure your content is mistakes-free, keyword-rich, and mobile-optimized.
Backlinks play a very important role in SEO. It means links from other sites to yours which is one of the most important Google ranking factors. Different links to your site content from high-authority domains show your website’s authority and bring more traffic to your website. Promote your website and get strong backlinks. Find out the backlinks of your competitors and target them.
5. Mobile Optimization:
The mobile population is more than the population using laptops and PCs. Use mobile optimization techniques to hit the target audience which is mobile phone users. Your audience may get frustrated if your pages are not mobile-optimized. Make sure all the pages are mobile-friendly so that the audience enjoys scrolling through your website and re-visiting it ultimately.
6. Improve your page speed:
Google started utilizing portable page speed as a positioning component in July, and keeping in mind that it said the “speed update” will just influence a little level of locales, it’s as yet a smart thought to ensure your site is as quick as could be expected under the circumstances—both to improve your search rank and give a decent client experience.
7. Use Header tags (H1 and H2):
There is a strong relation between header tags and Google search rank. Also, header tags like H1 and H2 make your content more attractive and easy to read for the visitors and also understandable for the search engines. Use header tags to portray the structure of your content and also highlight your main points.
8. Optimize for voice search:
According to a recent study, by the end of 2020, almost half of the searches will be done by voice. Voice search is trending these days and people are getting involved in digital technology. Use appropriate phrases for your voice search so that those voice searchers find your business. Try to use full sentenced phrases as a natural conversation rather than using any single keyword.
9. Image optimization:
Image optimization is important to boost the loading speed of your site and also for Google to identifying images on your site. Make sure all the images included in your website are compressed, have filenames, and alt text.
10. Optimize for local search:
An ever-increasing number of individuals are utilizing their cell phones to search for organizations “near.” To improve your chances of having your business appear in significant searches, ensure you guarantee your Google My Business posting, give applicable substance in Google Posts, get your business recorded in nearby indexes, and improve your online notoriety with extraordinary online audits.
11. Social media:
Post regularly on social media telling about what new features and services you are adding to your website and what services you are offering to your customers. This will maintain a relation between you and your audience and visitors will not decrease from your site. Through social media, you can get a lot of visitors on your site because in today’s date a large number of populations get influenced by social media.
12. Optimize keyword research:
Your target does not know the specific keyword you have set some relevant keywords in phrases so that when you are searched you are visible on top.
13. Position Zero
Whenever a user searches for any information on Google, Google pulls relevant answers from a featured website and displays it as a snippet. Getting your content converted into a snippet is also a great way to increase traffic.
If your site is not visible on the first page then it means you are one step behind from your competitor. Have a look at the tips and tactics discussed above on how to improve your Google rankings. If you implement the tips elaborated above, you will definitely improve your rankings. But you find these things to be complicated and want an expert SEO Company in New Delhi, India please get in touch with us and we will make sure that you rank on top. You have to keep the patience to see your website on top because SEO takes time. These tips will definitely be useful for you so execute it strategically and see where do you stand.