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Apart from the word globalization, there exists a word called digitalization. Since, the digitalization is the buzzword in the emerging market, the swarming number of the online presence of both consumer and seller has almost made it mandatory for even small businesses to register their presence online. It is commonly observed that most small businesses prefer to stay away from the online presence. However, what is the logic behind this reason is almost very difficult to understand. They might be living in the dark world of some myths or irrational logic, but the truth is that every business must have their presence online. The simple logic behind my point is that online business and online market create equal opportunities for all the companies, regardless of the size and brand and category they belong to.
In the present era where internet and online mode of business are booming rapidly and creating fathomless opportunities for both consumer and the seller in all sectors whether it is on an individual level, organizational level or industrial. Nobody in this world has remained untouched by the influence of a swiftly emerging market called online market or digital platform. It produces a number of advantages for both small and large scale businesses.
The benefit of online business:
- Ease of doing and managing business
- Convenience and quick management
- Low cost and affordable
- Global access, which can extend 24x7x365 days
- Less human resource required
- Cost effective operation
- Impeccable client services with optimum flexibility
- Fast delivery of product and services
- Easy demographic targeting
- Multi-tasking facility
- Automated technical-savvy market
- Data collection for personalization
- Easy marketing and advertising campaign
- Easy and safe transaction of money, no matter how big the amount is
- Better company and consumer relationship
I can go on non-stop when it comes to count the advantages of having an online business as compared to traditional mode of business (offline business). Unlike the traditional operating business internet business and marketing is very quick to start and also start showing results as well. In fact, many individual businesses do not require anything except a computer/laptop and smoothly working internet connection to run the entire business. Isn’t it so magical and instrumental. You can manage the whole business such as marketing, selling, payment transaction and so on. Sometimes, your simple and sober online presence might make a big difference for your entire business.
Online business and opportunities it creates
Several people say online business is not their cup of tea. Some says there so many big fish out there, how can I being a small businessman compete with them. Some go to the extent and says, online marketing and business does suit me at all. I mean, there is a phrase that says, ” Many men, many minds”. But the prevailing truth is that online business creates immense opportunity for all who dare to go online, it is as simple as that.
It is all up to you how you manage your business online. The online platforms and audience hardly know to do prejudice with any online business who provide excellent product in reasonably awesome price with unmatched customer service. It is all in the mind whether you are positive or negative with your intention to kick-start your online presences. The online presence produces the opportunities, as such below:
- Find out new customer base
- Increase your business to new location and domain
- Offer services online
- Manage your business with the help of a computer/laptop only
- Interact with your customer online. Take their feedback on your business
- Research the competitors
- Allow customer to book appointment/reservation online
Your business need to be online, no matter what
No matter what the other people give you not to start their business online, come I will give you more than enough reason that will explain why today every business need to be online. If you have the will to thrive, nothing will stop you scaling a height of success. Let us see why giving your business an online presence is so important and crucial for your growth today and in near future, irrespective what you do and how big or small your business is.
Most of the businesses today, whether a small business or a reputed company, are looking to expand and providing more accessibility to their customer. No matter, what business you are running, giving a 24 hours a day and 7 days a week accessibility is not possible for you, if you are simply running in traditional mode. However, when you switch to online mode, it is possible right from the day one. It literally allows you customer to search or browse your product or service even after the business hours. A customer can even access to your website in the mid night as well if he/she wants.
Selling and Marketing
If we see things from the consumer point of view, we would realize that the customer like to buy product more when they are provided an environment of taking decision freely. This is one of the basic reason why selling product online is more easier, because there is no pushy salesperson out there who keep nagging around the customer to buy the particular product and services. As far as marketing is concern, it is more effective, far reaching, convenient and cost effective. In traditional marketing, the shopkeepers have to rely on print advertisement which costly and can only promote your brand to a restricted or limited area, whereas the internet marketing has no boundaries and you get a wider recognition and can attract customer from the whole world.
Brand Building and Brand Recognition.
Brand building is all about building trust in customer about your product and service. The customer trust the brand when he trust your product. The more the customer buy your product and uses it, the more he starts believing in your brand. Your online presence of your business allows the customers to check your reviews, rating and other customer experience through testimonials. All these makes an impression in the mind of the visitors and create positive impact about your brand. It increases your recognition as a brand and enhances the present and future sale as well. In this way, it is much easier and convenient to build brand and brand recognition through online medium.
Increase volume of customers
The higher sale and rapid growth of your company, whether your belong to a large, medium or small scale business, heavily depend on the volume of customers visit your shop or showroom. It is likely to be possible to accommodate countless customers online at the same time and let them purchase your product. If you are operating business in traditional mode, your cannot increase the volume of the customer rapidly. Moreover, your shop has limited capacity to accommodate and deal the customer within the stipulated time. Therefore, putting your business on online mode produce higher chances of increasing the volume of the interested customer who would like to buy from you.
Just a couple of decades ago, bricks and mortar companies were king, weren’t they? Now with the online companies like Ebay, Amazon, Flipkart has taken over the ecommerce industry and have completely transformed brick and mortar business is operated. Ecommerce business is the latest trend that has attracted millions and millions of customers. You may be small business operation, but as matter of fact to be successful on internet business, you hardly have to a giant like Amazon and Ebay. It is fact that many small companies have also make their domination in online business and earning a scalable profit which was not possible without trying their fate in online business.
Affordable and Manageable Startup Cost
Many new startups are emerging from nowhere and within a short span of time they are able to perform well and attract customer to their site. This is only possible because developing a website and operating your business through it, is a much cheaper and affordable option than buying a shop in the market and managing everything to run it. The low startup cost has motivated and converted many ideas and innovation into a big reality. Oyo, Ola, Paytm, flipkart, Zomato all are good example of the startups that have flourished due to utilizing online source and medium to make them so successful.
The true ambassador of globalization is the internet, isn’t it? Mere with the help of the internet and a fairly working website you can not only expand your business to locally but globally as well. There is no doubt in it that internet has literally demolished the wall of boundaries across nations. No matter what is the size of your business, you can enjoy working in so many foreign region and enhance and reap maximum profit. In a traditional business sending goods across the nation is one of the cumbersome task, which not everybody’s cup of tea. But, if you have online business all such difficulties vanishes and you will experience an smooth and complication free transaction and delivery of product in the whole world and make new global customer and client every day.
Attract as many customer as you want
Your traditional method will only expose your business to a limited amount of visitors who can visit to your shop at the given time. In fact, handling a large number of customer also require enhanced man force and adequate system that will increase your total cost of the running a business. Inversely, an adequately appropriate website can attract thousands and millions of customers to your online shop on a regular basis. To make it possible you just have to put you business online and start working there. It will help you to expose your business to potentially countless number of customers. You even comparatively require very small unit of team to handle large traffic of customer and provide them better experience.
Why this is the right time to put your business online?
The internet supported business is booming and have exponential opportunities to grab for. Due to the raping growth of internet user and presence of potential customer online, small businesses are in better position now than ever before to seize the opportunity and compete well alongside the big companies by using SEO Services campaign and effective strategies. The online presence has become essential for every business today because:
The expectation of customer has changed over the period of time
Earlier the customer ask for your business card, now they look for your website on the internet. Earlier they want to go outside their home for shopping, now they want to shop at the comfort of their home. Similarly, there are so many things about customer expectation that has changed considerably with the advent of online system. The new trend is affecting one and all like a plague. So, it will be very difficult to swim across the wind.
Your competitors are thriving online
If you will not move to online mode, your competitor will, and they are doing so. They are trying every single to day to attract and connect new potential customers and buyers to their business. If you still not give a quick effort to get your business online, you will probably lag behind from others. In order to stay competitive and make the hay when it is sunshine, be online today.
It is needless to say that all the future opportunities beckon those who are involved in internet based business. The online business is evolving and emerging creating new possibilities and opportunities everyday. You just can’t miss to make the most for your business today as well as in near future. The sooner you choose to go online, the better you will be equipped to grab all the opportunity of enhancing your business and escalating it to a new height. Even if you have not able to do it so far, it is the best time for you to give it a go, because it is very well said that it is never too late to mend. For Online Marketing Consult Now Best SEO Company in India