Digital Marketing

Best Strategy to get traffic in 2018-19 by SEO or Content Marketing

[vc_row][vc_column][vc_single_image image=”4219″ img_size=”full”][vc_column_text]It has been a reiterating fact that the more the traffic attracts to your website the higher the chances of generating sales and revenue for your online business. It is regardless to say that traffic is the key factor for the success and growth of your online business. In this perspective, I will discuss the two stalwart options to drive traffic to your website 2020-2021 – SEO or Content Marketing? Although both the methods are effective and quite result-driven as far as driving visitors to your website. However, in certain circumstances, one method will work very well, at the same time, you may encounter difficulties in generating traffic with the other method.

Since search engine optimization (SEO) and content marketing, both are valuable and critical for your website to drive traffic to your website, the website owner must have a delver insight about which method can provide them edgy contribution according to their goal. They are indeed the best weapon in your digital marketing arsenal, but knowing how to maximize the utilization of both can make it easy to choose the best strategies for your online business. So, let’s discuss each topic in the light of recent findings that prove, if the SEO is more effective or Content Marketing has better results in driving traffic to your website in 2018-2019.

What is search engine optimization and how it is beneficial for optimizing your website for the search engines?

The concept of SEO is based on a set of rules that can be applied to a website or blog so that the search engine can comprehend it better. It is simply the accumulation of techniques that target your website to propel to the first page of major search engines, such as Google, Yahoo and Bing. No doubt, Google is a monster search engine that garners more than 3.5 billion searches every day. Thus, it is needless to say that most SEO campaigns target this particular search engine to drive more and more traffic to their websites.

The ultimate goal of SEO is to make it easy for the engine crawlers to read as many pages it can from your web property and include them in their index. It literally means that the more pages you have in their index, there is higher the chances of appearing your website in their search result pages when someone put a query in their search box. Apart from this, there are many more specifications and criteria that play a significant role in designing an SEO friendly website.

The advantage of SEO in a glance

  • Achieve high ranking on Google.

  • Attract more quality traffic from major search engine like Yahoo, Bing, etc.

  • Drive more targeted and potential traffic to your website.

  • More conversion of leads

  • It does not require paid advertisement

  • Build trust and credibility.

  • Experience an increase in sales and revenue.

  • It improves the speed of your website

  • It improves the user experience of your website.

How SEO marketing enhances the search visibility of your website

  • The SEO method makes sure that the website become more user friendly

  • It comprehensively helps your website to upload different files, such as images, CSS, JS, etc.

  • It helps you reaching our locally targeted customers with the help of local business listings portraits and platforms.

  • It also helps in creating brand profiles on many good authority domains.

  • It creates contextual internal-linking within the web pages.

What is content marketing and how it is beneficial in adding traffic to your website?

Content marketing is a theoretical approach or content based marketing that highly focuses on creating high quality content including both textual and visual as well as the distribution of such content to the different channels. The content could be in the form of article, blog, press release, videos, images, infographics, banners, podcasts, product reviews, comments and so on. The ultimate objective of content marketing is conversion. It should be kept in mind while distributing content at various channels that the marketing approach should not be promotional. It should rather engage the readers and increase the interest in your products and services among the targeted audience.

It is needless to say that content marketing is one of the most effective marketing methods that can popularize your products and service and help your company in developing as a brand. It helps in achieving higher organic position on various search engine results. Therefore, content marketing strategy is considered as an essential steps in building brand image and reputation as well as establishing a digital presence that captivates the undivided attention and imagination of the users.

Creating quality content comprehensively requires an effective utilization of customized keywords. The keyword including phrases and long tail keywords are decided upon with delve planning as well as comprehensive research.

What does the process of content marketing include?

There are three essential steps of content marketing campaign. Every step has to be implemented effectively in order to get the a positive and favorable response in the form of increased traffic to your website.

Step 1: Creating quality Content

A quality content is an essential requirement of a content marketing strategy. The unique and engaging content is needed to be created with focused keyword is well inserted in it. The content could be in the form of text or visual.

Text content: It may include articles, blog posts, press release, research content, long form content pertinent to business or work, case studies, interactive article, etc.

Visual content: It may comprise video, slide shares, infographics, images, podcasts, illustration, etc.

Step 2: Distribution of content

Mere creating the content hardly means anything. Until and unless it is not distributed efficiently and in the proper manner in various forms and different channel, it will not produce sufficient results. The different channels where content distribution is performed are:

  • Social media posts

  • Directory submission

  • Content curations

  • Question and answers

  • Community and forum posting, etc.

  • Emailing

Step 3: Measuring and assessing results

All your effort in content creation and its distribution in various channels will be void, if you do not measure the rate of success and failure of the digital marketing campaign. Continuous tracking on monthly report of customer traffic and conversion rate will considerably assist, assess and evaluate the present scenario and develop a more effective future plan.

Content marketing trends in 2018-19

According to the studies and research the type of the content that will rule the roost and achieve popularity in the 2018-19 is given below. With the given information you will comprehend the content marketing trend that will be create most of the opportunity to drive maximum traffic to your website. The simple content activity or distribution at various channels and its share percentage will give you a clear picture of it.

Content Activity Share (%)

  • Social media posts 45%

  • Videos 43%

  • News articles 44%

  • Blogs 29%

  • Business or work related 21%

           long content

  • Research content 21%

  • Interactive articles 31%

  • Podcasts 17%

How SEO marketing enhances the search visibility of your website

  • The content marketing relevantly concentrates on delivering the content from a user perspective or that user demand.

  • It considerably helps the crawlers to identify a domain name that talks about on some particular topics.

  • By promoting content marketing campaign on social media, it creates brand strength and image.

  • Continuous posting of blogs on domain ameliorate website page and domain authority

  • It regularly feeds both types of audience. The one who seeks service and another who seek knowledge. Thus, attract traffic from dual perspectives.

  • Generate a higher number of traffic on your website.

What is the difference between SEO and content marketing?

From the discussion and explanation so far, it is widely clear that the major difference between Search engine optimization and content marketing is that SEO is more about the technical aspects and has to do with the website design, structure and the behavior. On the other hand, content marketing is all about giving your brand and website more exposure to the audience with the help of quality and engaging content.

The SEO strategies make it sure that your website has proper titles, urls, descriptions, easy to navigate menu, fast loading, images have proper Alt tags and so on. It includes technical SEO, on-page SEO and off-page SEO.

The content marketing is more related to decide what sort of content is needed to push in order to draw audience attention and help them to land on the website to cater their need of particular products and services. It concentrates more on how to present the content and how to promote them online, so that it appear promptly at the right time and right place in front of your targeted audience.

According to the SEO strategy, it requires the content to be focused and narrower. In short, it is all about giving the short and precise answer to the right users. So, you can catch them when the customer is searching about any product and services related to the keywords.

The content marketing strategies, as already mentioned focuses more on creating fresh content and driving traffic with the help the information it provides to its audience. Google loves fresh content. It simply instigates the value of fresh and unique content about your website in any form. It also displays the vitality of meaningful and fresh content from customer point of view.

Content marketing scope and trends in 2018-19

Content marketing strategies are widely followed to drive traffic to the website. It is a prominent digital marketing strategy for all small to medium and medium to large category of online businesses. As today’s businesses largely set their direction based on the positive trends, the content marketing strategies can provide them good opportunity to exploit in the fathomless internet world.

With the continuous expansion of online and digital marketing the opportunities of driving potential traffic through content marketing has open new dimensions. Moreover, businesses have protocols in place to enhance the pace with swift transformations. Sans doubt, every online business wants to be the part of this emerging and fruitful digital marketing evolution as well as revolution. The content marketing is going to pay rich dividends, may be this is the reason why many online businesses are becoming the part of it on a regular basis, or many others are waiting to be the part of this digital transition.

A large part of digital marketing strategies rely on the content marketing. The growth of content marketing is quite evident. It observed that the content marketing revenue generation around the world in 2014 was $144.81 billion. Now, it is estimated that the market revenue generation in 2019 will be around $313.42 billion. It is evidently showing the steep growth in just within the 5 years which is quite astonishing. This is the reason why many new businesses are embracing the newer trends of digital marketing that is in the form of content marketing strategies to drive lots traffic to their websites and ensure their success.

It hardly means that SEO marketing method is out of the reckon or useless or not worthy of spending time and money on it. Everything has its own relevance at its own situation and place. The SEO can be utilized when:

  • Consistent results are desired

  • You want to develop an authority site

  • You want to enhance the value of your website

Conclusive remarks

Although, there may be some preference towards one marketing method or the other based on the certain circumstances and needs. But, the overall judgment reveals that if you really want to be on top, you cannot rely only on SEO marketing strategies. The content marketing strategies have a big role to play to influence the audience and compel them to flock to your website.

Thus, in a nutshell, a Content marketing strategy will be slightly more useful in driving to your website, as compared to SEO marketing. The difference may not as prominent as you think, but, it is not unfair to measure it 60%-40% ration in the favor of content marketing favor. For SEO Services Contact Now!!!

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