Digital Marketing Manager
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Profile Name : Digital Marketing Executive/Manager
Total Experience Required: 1 to 5 Years
Salary : As Per Industry Standards
Employment Type : Full Time
Job Location : Delhi / Noida
Status : Open
Job brief:
If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Roles and Responsibilities of Digital Marketing Manager :-
- ✔ Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- ✔ Design, build, and maintain our social media presence.
- ✔ Identify trends and insights, and optimize spend and performance based on the insights.
- ✔ Brainstorm new and creative growth strategies.
- ✔ Plan, execute, and measure experiments and conversion tests.
- ✔ Collaborate with internal teams to create landing pages and optimize user experience.
- ✔ Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- ✔ Instrument conversion points and optimize user funnels.
- ✔ Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Requirements and skills :-
- ✔ Post Graduate in marketing or a related field.
- ✔ Proven working experience in digital marketing.
- ✔ Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- ✔ Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- ✔ Experience in optimizing landing pages and user funnels.
- ✔ Experience with A/B and multivariate experiments.
- ✔ Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends).
- ✔ Working knowledge of ad serving tools (e.g., DART, Atlas).
- ✔ Experience in setting up and optimizing Google Adwords campaigns.
- ✔ Working knowledge of HTML, CSS, and JavaScript development and constraints.
- ✔ Strong analytical skills and data-driven thinking.
- ✔ Up-to-date with the latest trends and best practices in online marketing and measurement.
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