An in-depth research on keywords relating to the service and mapping keywords as per relevance to the pages. Hand on experience in on page/off page SEO and resolving SEO errors. Should be able to define Meta tags, url structure, content strategy, page layout, do’s and don’t with respect to SEO.
Research and analyze competitor advertising links. Have to ensure- timely reporting of client projects as to require (weekly/fortnightly/monthly), timely delivery of Content Requirements Sheet to the Content Writing team, timely escalation of workflow issues to the relevant teams. Develop and implement link building strategy.